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The YouTube Culture

A great video presentation by Prof Wesch on YouTube from an anthropological point of view. I particularly liked the parts of talk about YouTube’s community and the website’s culture. As written...

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Daily Links: 01/12/08

1) 8 questions to ask before using youtube as a communications tool 2) How Dell is using social media 3) offer scope for employees to exercise their vital powers 4) Kwippy Link: What’s your favorite...

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Find ‘em and Engage ‘em

The first step in engaging customers online is to know where to find them. Unless you know where to find whom, your social media strategy cannot be effective. I’ve tried to collate a list of various...

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Social Media Marketing Case Study: The President is Coming

Social media marketing suits the needs for film makers pretty well, especially for low budget films. Social media marketing works for numerous reasons including wide reach(sans borders) and better ROI,...

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Marketing Case Study: Dev D

January and February of this year are particularly important months for Bollywood. With lots of big budget films like “Chandni Chowk to China”, “Delhi 6″, “Dev D” and “Billu Barber” hitting the screen,...

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Domino’s Reacts, Finally !!

It’s been a few days since that appalling video of Domino’s employees tampering with food at their outlet got attention of social media users and started spreading in a viral manner. A crisis like this...

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It’s About Being Remarkable Stupid

I’ve been a great fan of Seth Godin ever since I read ‘The Purple Cow’ early last year. I really liked the book and am re-reading it again   The book talks about how a product/idea needs to be...

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